First Step - Use the Power of Word-Of-Mouth
"Word-of-mouth is a force of nature." - John Cooper Clarke
According to the Nielsen Global Trust In Advertising Survey, 92% of people trust recommendations from friends.
Most buyers are faced with the dilemma of choosing the ideal seismic accelerograph when the need for them to buy comes. The strangeness and general lack of knowledge on the nature of the equipment itself poses as a brick wall as to where actually will they start their procurement process.
The internet may be one immediate source that any buyer will readily think of. It will openly provide an immediate list of potential suppliers with their corresponding product features showcased. This will seem to be enough a source if you are only after contact details. The problem in search ranking is that it does not in any way guarantee the safest and wisest choice. In using the web search, the first in ranking may be the last, and the last in ranking may be the first in terms of product quality, preference and buyer satisfaction.
Definitely, it will be wiser for the buyers to be more interested to hear other people's experiences about products and services that they are thinking of buying, especially with so much cost involved. Something that the searches in the internet will not come up with. These valuable information and feedbacks are very important in making buying decisions being a two-way communication process as compared to merely going over product websites which is a one-way communication process. The amount of information one can get based on first-hand buying experience will never ever be available to them from the suppliers’ websites. That is for sure.
Recommendations from trusted friends, peers, business network and the likes are relatively low-key and proves to be the most influential in the buying process.
Buyers can always do a tremendous amount of research in the internet on their own anytime, and may have all sorts of ideas about what to buy and where to buy. However, if a trusted friend interrupts with stories of bad experiences, options are very likely to be reconsidered.
Between website information and personal recommendation, buyers will almost as always prefer the one that has their interests at heart, and would much likelier to act on personal recommendation above anything else.
Word-of-mouth is intensely personal, and influences everybody's decisions.
You may drop an email at seismicphils@gmail.com for a free full copy of the DPWH IRR and will gladly send it to you in PDF format. Please include your questions or inquiries regarding seismic accelerograph procurement process if any with your name, designation, and company so can be addressed properly.
